SOBI Analytics Closes €1.7M Round to Enable Strategic Finance

Brenda Jordan, CEO and Founder of SOBI Analytics. Credit: Business Post

SOBI Analytics, the platform designed to empower finance professionals, has successfully closed a €1.7 million funding round. This investment was led by US business angels, with focused participation from SFC Capital and Enterprise Ireland.

This capital reflects confidence in our commitment to deliver real value. Our mission, established by founder Brenda Jordan, is to shift the role of the accountant from compliance to a strategic business advisor. We achieve this by using AI and machine learning to cut through complexity and mine deep, actionable insights from SMB financial data.

As Jordan states, “SOBI Analytics isn’t just another reporting tool. It’s a strategic enablement platform built for finance professionals.”

The funding will support the disciplined scaling of our platform and operations, particularly as we focus on meeting rising demand in the US market. Our growth is measured: we plan to onboard 15 new hires this year, building on the foundation of five strategic partnerships that now provide access to over 20,000 potential subscribers.

This article summarizes recent news coverage from the Business Post regarding SOBI Analytics' latest funding round.

Read the full story of SOBI Analytics' growth and vision