Brenda Jordan: From Surviving to Scaling – A Story of Resilience and Data-Driven Growth

Brenda Jordan, founder of SOBI Analytics, has built her career on one core belief: with the right insights, even the most uncertain times can become a launchpad for growth. An accountant by training and entrepreneur by instinct, Brenda started her own practice while raising a young family, developing not only deep financial acumen but also a knack for translating complexity into clarity.

Her clients know her for one striking stat: 98% of the businesses she worked with during the 2008 recession survived. Many went on to thrive. That outcome wasn’t luck, it was the result of focused, data-driven decisions and a hands-on approach to managing change.

Today, through SOBI Analytics, Brenda and her team empower companies to see the full picture, blending financial and operational data into actionable insights. From rolling cashflows and budget forecasts to identifying hidden performance drivers, SOBI helps leaders make better decisions, faster.

Brenda’s entrepreneurial journey, marked by grit, perspective, and the courage to innovate continues to shape SOBI’s mission: to give growing businesses the confidence and clarity to scale on their terms.

This is a summary of an article by John Kennedy for Bank of Ireland.

You can read to full article at "Think Business."